Website Strategy

The decisions made before the design starts, and the reasoning we would otherwise only give a client.

11 pieces
Website StrategyPOPIA Compliance for WordPress Sites: A 2026 ChecklistThe practical POPIA checklist for WordPress sites. Cookie consent, contact form data, analytics, retention, and the things SA site owners commonly miss.21 May 202613 minWebsite StrategyAuthority Architecture for SaaS: Topic Clusters That RankMost SaaS content programs publish random posts and call it strategy. Here's how to build pillars, clusters, and internal links that grow organic traffic.24 February 202610 minWebsite StrategyB2B Website Conversion Rates by Industry (2026 Benchmarks)What counts as a good B2B website conversion rate? We break down industry benchmarks, what top performers do differently, and where most sites leak leads.23 February 20268 minWebsite StrategyEnterprise Headless CMS: When It Makes SenseConsidering a headless CMS for enterprise? Here's where it improves speed, security, and publishing workflows, and where a traditional CMS still works.21 February 202610 minWebsite StrategySaaS Pricing Page Psychology: Why Visitors Leave at CheckoutThe psychology behind pricing pages that convert vs ones that kill deals. Anchoring, decoy pricing, and the design patterns that reduce sticker shock.20 February 20268 minWebsite StrategyLegacy Systems Are Draining 75% of Your IT BudgetEnterprise teams spend most of their IT budget keeping old systems alive. Here's where the money goes and what a modern website stack changes.19 February 20269 minWebsite StrategySaaS Website Conversion Playbook: Fix the First 5 SecondsMost SaaS sites lose the sale before the product gets a chance. This playbook covers homepage clarity, pricing, demos, and trial flow fixes that convert.18 February 202613 minWebsite StrategyWhy Enterprise Websites Fail as Sales Tools (2026)B2B buyers do most of their research before speaking to sales. If your website cannot answer their questions, you lose deals before the call ever happens.17 February 202612 minWebsite StrategyEcommerce Web Design Trends for 2026 That Help SalesNot every design trend earns its keep. Here are the layouts, interactions, and product page ideas that help online stores convert better in 2026.1 February 20266 minWebsite StrategyWebsite Redesign Playbook: 6 Steps to a Site That PerformsA redesign should fix revenue problems, not just visuals. Here's the process we use to improve speed, UX, SEO, and conversions without losing focus.15 March 20258 minWebsite StrategyReact vs WordPress: Which Should You Choose in 2026?Trying to choose between WordPress and a custom React site? Here's the real trade-off in cost, speed, flexibility, maintenance, and future growth.25 February 20259 min

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