A hyperlocal media platform for the whole coastline.
A hyperlocal media platform covering an entire coastline, built and run in-house.
One platform, the whole coast.
Local news, property, events and guides for every town along the coast, published continuously. We built the platform, the templates, and the workflows that keep it current.
The point is not that it launched. It is that it keeps serving a coastline that never had a proper local platform before.
Semantic search suggest
Site visitors are given a new way to search. Recommendations are shown that match user intent, with vector-related topics shown where relevant.
Curated content generation
This build uses over 300 automation pipelines that generate content across news, events, property, guides, and business. A system that never sleeps, and never fails.
Sales funnel tracking
Custom multi-step forms built for conversion, with subtle up-sells and cross-sells during the sign-up experience. WooCommerce session tracking tweaked to inject custom variables into the data layer for Google Analytics. Marketing has data to drive decisions.