Development · Subscription Products
Subscription Product Development
Recurring billing that actually works. Subscription boxes, replenishment products, and SaaS-style plans, built for retention and honest monthly revenue.
Retry logic, dunning, and churn measurement treated as engineering, not add-ons wired together after launch.
Where subscription products actually leak revenue
Most subscription businesses lose more to quiet billing failures than to outright cancellations. Expired cards, temporary gateway timeouts, and mismatched webhook state silently shave a few percent off monthly recurring revenue every cycle, and the dashboard never flags it because a failed renewal does not look the same as a churned customer.
The fixes are unglamorous: smart retry schedules that mirror issuer behaviour, pre-dunning email flows that catch soon-to-expire cards before the first retry, webhook handlers that reconcile against the source of truth rather than trust themselves, and a churn definition that distinguishes involuntary churn from voluntary churn so the numbers actually mean something.
How the build is scoped
Each area below is a layer that gets built into the site on day one, not retrofitted after the first billing incident.
Billing engine and retry logic
WooCommerce Subscriptions as the standard stack, with careful attention to renewal scheduling, failed-payment retry cadences, and the difference between "retry now" and "retry on a schedule that matches the card issuer’s own behaviour". Payment method updates, proration on plan changes, and downgrade paths are specified up front, not left to a default.
Dunning and payment recovery
Email and in-account recovery flows that address the failure cause rather than treating every failed payment as the same event. Card expiry warnings ahead of the renewal, clear update links, and stop conditions so a customer who has actively cancelled does not get chased for payment they never meant to make.
Churn measurement that means something
Involuntary churn separated from voluntary churn. Cohort retention tracked by signup month so growth changes do not distort the numbers. Cancellation reasons captured in a structured format so the product roadmap sees signal, not a long tail of free-text survey answers.
Fulfilment for physical subscriptions
Subscription boxes and replenishment products need renewal and fulfilment to stay in lockstep. The build covers the handoff between Woo and whichever fulfilment provider or ERP sits behind the store, including skipped months, hold states, and swap-out flows that do not corrupt the renewal cadence.
After launch
Recurring revenue is a long game. The site after go-live is a different job from the site at launch, and most subscription businesses underfund that second phase. Ongoing work sits under the monthly retainer and SLA framework, with hours flexing against whatever the billing data actually shows that month.
Ready to get the renewal maths right?
A short call is enough to size the build and see whether the retention model you have in mind holds up against the numbers.