The Vision
Muffin Bakery is a concept store built to showcase what a modern online store can look like when product bundling, memberships, and delivery rules are first-class features. It serves as a demo for subscription-style eCommerce brands targeting the South African market.
The Challenge
Modern DTC (Direct-to-Consumer) brands face unique operational complexity:
- Product Bundling Logic: Customers expect build-your-own-box experiences with dynamic pricing.
- Membership Economics: Subscription and loyalty perks need seamless integration with checkout.
- Regional Delivery Complexity: South African businesses must handle diverse delivery zones and pricing tiers.
- Multi-Product Catalogs: From core products to merchandise and gift cards, everything needs unified management.
The Solution: A Modern eCommerce Stack
We built a fully-featured storefront demonstrating enterprise-grade eCommerce capabilities.
Build-a-Box Configurator
A custom box builder that lets customers curate their perfect muffin selection.
- Flexible Quantities: Choose from 6, 12, 18, or 24-count boxes.
- Bulk Discount Logic: Automatic pricing tiers reward larger orders.
- Mix & Match Freedom: Select from 12+ rotating artisan flavors.
- Real-Time Updates: Dynamic pricing recalculates as customers build their box.
Full Product Catalog
Beyond muffins—a complete storefront experience.
- Signature Muffins: 12+ artisan flavors with detailed ingredient and allergen information.
- Fresh Coffee: Daily-brewed selections to complement the muffins.
- Branded Merchandise: "Rep the muffin life" with branded apparel and accessories.
- Gift Cards: Digital gift cards for easy sharing.
Muffin Society Membership
A membership tier that demonstrates subscription commerce capabilities.
- 10% Off Every Order: Member-exclusive discount applied automatically.
- Early Access: First dibs on new seasonal flavors.
- Exclusive Perks: Member-only promotions and content.
SA Delivery Infrastructure
Smart delivery logic built for South African commerce realities.
- Regional Zone Pricing: Delivery rates calculated by destination zone.
- Multiple Courier Options: Standard and express delivery tiers.
- Pickup Support: In-store collection as a delivery alternative.
- Real-Time Availability: Stock and delivery estimates by location.
Technical Excellence
Built with modern web technologies for performance and maintainability.
- Next.js 14: App Router with Server Components for optimal performance.
- Supabase Backend: Real-time product and inventory management.
- Responsive Design: Mobile-first approach for South African market demographics.
- Edge Deployment: Fast load times across all SA regions.
- Type-Safe Architecture: Full TypeScript implementation for reliability.
The Impact
Muffin Bakery demonstrates that boutique brands can deliver enterprise-grade shopping experiences. The combination of flexible product bundling, membership integration, and intelligent delivery logic creates a blueprint for modern South African eCommerce.
"A concept store showcasing what modern online retail looks like when bundling, memberships, and delivery are first-class features."
— TurboPress Demo Portfolio